• Introduction
• Simple and complex questions
• Clarifying the assignment
• Exploration
• Defining the subject the subject
• Main question
• Sub-questions and search questions
• Summary

Simple and complex questions

You may come across different types of questions. These can vary from simple (fact-based) questions to which you can quickly look up the answer, to complex research questions. Roughly, three types of questions can be identified.

Fact-based question

This concerns a specific, simple question; you are looking for a univocal, factual answer. Simple does not always mean that the answer will be easy to find. It is important that the facts are correct. Choosing a good, reliable information resource is therefore essential.

Example: "What were Heineken’s sales figures for 2014?"

Exploratory question

A question concerning the exploration of a subject does not require a very specific search. Instead, you will be broadly exploring your subject in order to get a clear idea of what it is you really want to research. You want to get an overall picture – the question is of a general nature. In practice, you will also explore some of the subsidiary aspects.  

Example:

You wish to research the effects of nutrition on sport performance and you sense that the subject is a very broad one. Your exploratory questions might be:

• What is known about sport and nutrition?
• What is known about nutrition in relation to performance?

As you get a clearer idea of the subject, your exploratory questions will become more specific.  

Research question

A research question is more complex. Your research will be more in-depth and your question more specific. To be able to answer the question well, you will have to formulate sub-questions. When undertaking a research question, make use of a step-by-step plan. A structured approach enables you to achieve good results. Example: What influence does the implementation of High Tech Frying by Fritura Ltd have on its competitive position?